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Tourism and Marketing Study

During its Feb. 17, 2011, meeting, the Volusia County Council voted unanimously to hire a qualified consultant to conduct an independent analysis of countywide tourism and convention marketing efforts by Volusia County’s advertising authorities and the Ocean Center.

This website will serve as a source of updated information as the consultant is selected, the study’s parameters are established, information is gathered, public meetings are scheduled, the draft and final reports are issued, and short- and long-term plans to implement the report’s findings are developed.

Final report
An analysis of Volusia County tourism marketing

Followup Action

County Council final actions on report -- April 4, 2013

Presentation to county council April 4, 2013
Tourism study review presentation
Suggested County Council Motions

Listen to the January 28, 2013 meeting

Click here to view the draft study.

Click here to view the PowerPoint presentation (pdf)

Comment here

Your input is welcome and encouraged! To e-mail your opinions about tourism and convention marketing in Volusia County, click here. Please include your name. Anonymous comments will not be considered.

Printable invitation
The Volusia County Council will host an informal reception and presentation of the preliminary report of the tourism marketing study January 28, 2013 at the Ocean Center, Daytona Beach.

Interview list

Study status – December 2012

The consultant, Dan Fenton, Strategic Advisory Group, has conducted several site visits to Volusia County. He has stayed in many hotels throughout Volusia County. He has had interviews with more than 200 Volusia residents and has conducted extensive research. He has toured the entire county extensively and now has considerable insight on Volusia’s tourism offerings and potential as well as the delivery of tourism promotion efforts countywide.

Mr. Fenton is working on a preliminary report which will be presented to the Volusia County Council in a public meeting January 28, 2013, in rooms A, B and C of the Ocean Center in Daytona Beach.  A reception will begin at 5 p.m. followed by Mr. Fenton’s presentation at 6 p.m.  Copies of the preliminary report will be available for the public at the meeting, but not in advance.

Volusia County Tourism and Marketing Study Progress Report - (Presented to the County Council on May 3, 2012)

Comment
Your input is welcome and encouraged! To e-mail your opinions about tourism and convention marketing in Volusia County, click here. Please include your name. Anonymous comments will not be considered.

Legal disclaimer
Under Florida law, e-mail addresses are public records. If you do not want your e-mail address released in response to a public-records request, do not send electronic mail to this  entity. Instead, contact this office by phone or in writing.

Letters may be mailed to:
County Manager’s Office
Volusia County Government
123 W. Indiana Ave.
DeLand, FL 32720-4608

Previous updates

Responding firms
Seven firms submitted responses to the county's request for qualifications:
CH Johnson Consulting Inc., Chicago, Ill.
Crossroads Consulting Service, Tampa, Fla.
Exhibit Surveys Inc., Red Bank, N.J.
Jim Miller and Associates, Orlando, Fla.
OCG International, Maitland, Fla.
Strategic Advisory Group, Duluth, Ga.
Zietgeist Consulting, Madison, Wisc.

Finalists
The three finalists were CH Johnson Consulting Inc., Crossroads Consulting Service and Strategic Advisory Group.

On Sept. 8, 2011, the County Council heard presentations from the three firms to perform the study on the marketing efforts of the three county-funded advertising authorities and the Ocean Center.

At the Nov. 10 County Council meeting, the County Council approved the contract with Strategic Advisory Group, the firm chosen to do the marketing study. The contract is available for review here.

Consultant firm selection
To view the qualifications Volusia County has established for an independent marketing consultant, click here.

Project contact:
Jeaniene Jennings, Purchasing Director
Phone: 386-822-5789
Fax: 386-736-5935
E-mail: jjennings@co.volusia.fl.us
www.volusia.org/bidlist

Ocean Center Daytona Beach New Smyrna Beach Florida

Ocean Center
The Ocean Center aims to be recognized as the premier convention facility in the Southeast. The facility can accommodate meetings of 10 to 10,000 and offers more than 205,000 square feet of interior exhibit, meeting and convention space.

Marketing plan
Specs
Rental rates and information
Website

Contact: Don Poor, Director
dpoor@co.volusia.fl.us
386-254-4500

Southeast Volusia Advertising Authority
The authority administers and disburses the proceeds of the resort tax collected in Southeast Volusia. Members must be persons who conduct business within the Southeast Volusia Convention Development Taxing District.

Marketing plan
Budget
Website

Contact: Dona DeMarsh,Interim Executive Director
ddemarsh@co.volusia.fl.us
386-428-1600

Daytona Beach Area Convention & Visitors Bureau West Volusia Florida

Halifax Area Advertising Authority
The Halifax (greater Daytona Beach) Area Advertising Authority administers and disburses the proceeds of the convention development, or resort tax collected within the boundaries of the Halifax Advertising Tax District. The authority promotes and advertises the Daytona Beach and Halifax resort area nationally and internationally.

Marketing plan
Budget
Website

Contact: Liz Grindell, Interim President/CEO
lgrindell@daytonabeach.com
386-255-0415

West Volusia Tourism Advertising Authority
The West Volusia Tourism Advertising Authority administers and disburses the proceeds of the convention development, or resort, tax collected within the boundaries of the West Volusia Convention Development Tax District. The authority promotes and advertises the West Volusia tourism area nationally and internationally.

Marketing plan
Website

Contact: Renee Tallevast, Executive Director
rtallevast@river-of-lakes.com
386-734-0162