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Tourist Development Council Meeting
Minutes
June 14, 2005
Ocean Center

Call to Order:
Chairman Frank Bruno called the meeting to order at 9:10 a.m.

Approval of Minutes of April 12, 2005:
Motion to approve the minutes was made by Darlene Yordon and seconded by Gilly Aguiar.

Quarterly Financial Report:
Donna DePeyster, Assistant Director of Accounting reviewed the Quarterly Financial Report, which was distributed to the TDC Board Members. There were no questions.

Status Report on Expansion:
Matt Greeson, Assistant County Manager did not prepare a written status report for this meeting because there were just a few items that did not warrant an extensive memo and could be reported on verbally. The South Parking Lot is progressing very well and should be completed by the end of July. TVS will be making the presentation we will be seeing today to the County Council on Thursday, June 16th. A site and civil foundation package has been submitted to the City of Daytona Beach for a site plan approval permit for the next phase, for all the roadway infrastructure, utility relocation, etc. We are tentatively scheduled to be on the Main Street Redevelopment Board Agenda for June 21st and they will hear the TVS presentation and also consider the overall site plan and we hope to be negotiating a guaranteed maximum price for the site civil package in July with the desire to have it underway in September. Rick Hamilton was out of town for this meeting, however he will be reporting on the selection of the advertising firm at the next meeting. Matt introduced Vicki Pleus, Volusia County Community Information who is keeping the community informed of the expansion progress via press releases, flyers, articles, etc. Bob Wince, also with Community Information videotaped the presentation for Volusia Magazine. Jeff Crumbley, Community Information took photographs for upcoming newsletters.

Design/Development Presentation:

Andy McLean, TVS introduced the other members of the TVS Team, Kevin Gordon and Robert Bielamowicz, as well as Jim Wachtel, DJ Design. This is the phase that precedes the construction drawings and construction documents that are given to the contractor to build the project. They begin to look at construction issues, constructibility issues, costs, etc. Andy proceeded with the presentation, which included revised plans for the expansion. They will be using concrete for a large amount of the expansion. In trying to capitalize on synergy with Peabody Auditorium, Auditorium Blvd. could be converted to a pedestrian mall. New design represents the spirit of speed and things that connect with Daytona Beach. Landscape will provide screening of the service side of the building. Andy said they are feeling really great about the new design and they felt with the comments they got from the TDC Board Members and the refinements that they have put into it, they like the design better than the one they presented last time. There was discussion regarding the A1A improvements. In the original program budget there was $370,000 for the A1A improvements (i.e., façade improvements, banners, awning, etc.). A1A is a very important face of the building and we might want to do more, the dollars have been set aside as an allowance and we are going to at least do that much on the face of A1A. TVS was not asked to move forward with the design because that will be the last thing that happens in the project. As the project moves forward, and with good management, we hope to allocate some dollars back and do more than the budgeted $370,000 on the front of A1A and potentially address some of the things on Earl Street. There was discussion regarding the cleaning and maintenance of all of the glass. There were some concerns regarding the Live Oak (Magnolia) Trees growth overwhelming the building. TVS will be looking into Live Oak/Magnolia Trees vs. Palm Trees. Motion to move forward with the new design, pending approval of the County Council, was made by Tom Staed and seconded by Darlene Yordon. The TDC Members were in agreement that they like the new design better.

Bookings Report:
Chad Smith, Ocean Center Assistant Director, presented this report. A calendar of upcoming events from June through September 2005, with the convention bookings was available. Chad reported that the Ocean Center bookings are right on course for the first five months.

Update From Partners:
There was no report for Hotel-Motel. CVB reported they are working with partners throughout the county on the County Strategic Tourism Report. There will be a meeting on Monday at 9:00am. They have had great representation from throughout the entire county and the whole idea is that it’s a county- wide strategy.

Public Participation:

Jim Bazemore wanted confirmation that the next meeting was August 9th. A question was asked about the new marketing person(s). Rick Hamilton will officially announce the new additions at the next TDC Meeting. There was very positive feedback from all of the TDC Members about all of the hard work and dedication that the county staff and architects have put into this project.

Meeting was adjourned at 10:10am.

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