Bert Kreischer Launches Inaugural “FULL THROTTLE FESTIVAL” Sponsored by Nascar: The Daytona 500 Pre-Party

Posted On: December 11, 2025

Famed comedian, actor and podcaster Bert Kreischer is going Full Throttle, unveiling the inaugural Full Throttle Festival in Daytona Beach on February 14th from 6 p.m. - 1 a.m. ET the night before the 68th running of the Daytona 500 on Sunday, February 15, 2026 at 2:30 p.m. ET. Created by Kreischer and produced by live event powerhouse Medium Rare, the brand-new festival will transform the Ocean Center Convention Center in Daytona Beach into the most epic NASCAR fan experience that Daytona has ever seen before the Great American Race kicks off on Sunday! Tickets go on sale Friday, December 5th at 10:00 a.m. ET at www.FullThrottleFestival.com.

General Admission tickets start at $74.99 for access to the festival and the Great American Beer Hall, while VIP Packages which include dedicated VIP entrances, access to the VIP lounge with premium top shelf open bar, premium bathrooms, and a dedicated VIP only viewing area, begin at $249.99, fans can pre-register for tickets now ahead of Friday’s on-sale. Personally curated by Bert, the festival will be an all-night party that brings together live music, stand-up comedy, beer, and BBQ all under one massive roof for up to 15,000 fans. NASCAR will serve as a sponsor of the festival, bringing race weekend energy and a one-of-a-kind fan experience into the heart of “The Great American Race”.

The Full Throttle lineup is stacked with some of Bert’s favorite performers who each bring something special to the party. Lynyrd Skynyrd, the Rock and Roll Hall of Fame icons behind some of the most enduring anthems in Southern rock, will deliver a set built for singalongs and raised beers. Returning to his Daytona Beach roots, Diplo will bring his country music project Diplo Presents Thomas Wesley for a high energy, boots on the floors set tailored for race weekend. Singer/songwriter ERNEST, one of Nashville’s most in demand breakout artists, will showcase the hits he has written and recorded for country’s biggest names along with his own chart climbing favorites. At the center of it all is festival creator, Bert Kreischer, who will host, perform stand up, and keep the party moving with his signature “anything can happen” energy.

“Race Weekend in Daytona is the Super Bowl of Speed, and for me, that means going absolutely massive. So, I figured, why not partner with NASCAR and build the biggest, wildest, greatest pre-race party ever? We’re bringing a rock show, a country show, a comedy show, and the kind of BBQ and beer that would make a pit crew chief proud. We’re stuffing all of that—the fun, the laughs, the meat sweats—inside the Ocean Center the night before the DAYTONA 500. It’s my ultimate, dream NASCAR tailgate come to life, and I cannot wait to see Daytona go Full Throttle with us!,” said Bert Kreischer.

“Bert has cultivated one of the most passionate and dedicated fan bases in comedy, known for their love of a great time, high energy, and unpretentious fun. That profile is a direct mirror of the NASCAR fan community—they bring an unmatched level of intensity and celebratory spirit to Race Weekend,” said Joe Silberzweig and Adam Richman, Co-Founders of Medium Rare. “This shared culture of cutting loose, amplified by our official partnership with NASCAR, ensures Full Throttle Festival is more than just a pre-race show. With a lineup that’s built for that specific, fun-loving, American audience—hitting the best in music, comedy, BBQ, and beer—this event is engineered to become the essential annual party for the most electric fans in Daytona Beach.”

A cornerstone of Full Throttle Festival is two of Bert’s biggest passions - it’s a celebration of BBQ and Beer, giving fans a taste driven experience that feels like the best tailgate in the infield, brought indoors. The Ocean Center floor will feature a curated lineup of pitmasters and BBQ concepts from across Florida and beyond, along with festival only dishes and race weekend specials developed in collaboration with the event producers [BBQ partners, menus and chef talent to be announced]. On the beverage side, fans can expect an expansive craft beer program, ice cold domestic favorites and signature cocktails available at bars throughout the venue [featured breweries, signature cocktails, non-alcoholic offerings, and specialty partner announcements to come], giving guests plenty of ways to raise a glass between sets.

As a sponsor, NASCAR will help bring the spirit of the sport into the building. Full Throttle Festival is set to feature unique NASCAR fan touchpoints, from photo worthy moments to interactive displays and opportunities to get closer to the world of stock car racing [specific NASCAR fan experiences and assets to be announced].

A limited number of General Admission and VIP ticket options will be available, giving fans the choice of floor shaking festival access or premium viewing, bar and hospitality experiences throughout the night. Detailed ticket tiers, pricing and benefits will be announced on www.FullThrottleFestival.com. A dedicated presale opportunity will be offered to select DAYTONA 500 ticket holders via email prior to the general on sale. Fans can purchase tickets to the DAYTONA 500 here or by calling 1-800-PITSHOP. Full Throttle Festival is designed to become an annual tradition in Daytona Beach, giving fans a new way to come together, celebrate the sport they love and kick off one of the biggest events in racing with a night that feels as big as race day itself.

About Bert Kreischer
Bert Kreischer’s career has evolved from Rolling Stone’s infamous “Number One Partier in the Nation” to one of the top-grossing stand-up comedians in the world—and a powerhouse entrepreneur, content creator, and entertainment brand. Named by Forbes as “one of the best storytellers of his generation,” Kreischer has parlayed his signature comedy and authenticity into a dynamic media empire. In 2024, he landed the #6 highest-grossing comedy tour worldwide—despite performing only six months out of the year. His sixth Netflix special, Lucky, filmed in his hometown of Tampa, FL, sold out all six shows within 24 hours of the on-sale and premiered in Netflix’s Top 10 Most Watched TV Shows in March 2025. Through Berty Boy Productions, Kreischer oversees hit podcasts and series including Bertcast, Something’s Burning, and 2 Bears, 1 Cave (with Tom Segura), commanding over 16 million fans and 4 billion impressions. He also founded the Fully Loaded Comedy Festival, a touring juggernaut that’s expanded to stadiums, arenas, and sold-out cruises. In 2024, Kreischer and Segura launched Por Osos Vodka, an award-winning, rapidly expanding spirits brand. Kreischer also starred in and produced Sony Pictures’ The Machine—a feature film adaptation of his legendary stand-up story—which broke into Netflix’s Global Top 10 Films upon release in 2023. He’ll be seen starring in the upcoming Netflix series, Free Bert in 2026 and will star in the upcoming original comedy film, Homecoming. Today, Bert is on his Permission To Party World Tour and continues to blend comedy, business, and culture into one of the most recognizable personal brands in entertainment today.

About Medium Rare
Medium Rare is a leading event, experiential, and management company operating at the intersection of sports and entertainment, known for developing cultural touchstones by partnering with iconic personalities to create unforgettable live event properties. Medium Rare’s lauded portfolio includes blockbuster events such as Shaquille O’Neal’s Shaq’s Fun House, Travis Kelce’s Kelce Jam, Dave Portnoy’s One Bite Pizza Festival, Guy Fieri's Flavortown Tailgate, Rob Gronkowski’s Gronk Beach, and more. Recognized for innovation and impact, Medium Rare Co-Founders Joe Silberzweig and Adam Richman are recipients of six Webby Awards, named to the prestigious Forbes 30 Under 30 and INC 5000 lists, and honored on the Pollstar Next Gen and Variety New Leaders lists. For more information, visit www.Medium-Rare.com.

About The Ocean Center
The Ocean Center in Daytona Beach, Florida, is a premier convention, entertainment, and sports facility owned and operated by Volusia County. Located just steps from the Atlantic Ocean and the world’s most famous beach, the Ocean Center offers over 200,000 square feet of flexible space. Hosting everything from international competitions and conventions to local expos and public events, the Ocean Center is a hub of activity on Florida’s East Coast. Media Contact: Danielle Marie Owens - RMG danielle@rmg-pr.com 310.926.8911 Talent RSVP: Maris Halpern - RMG maris@rmg-pr.com 330.696.06255